"Growing up, my beauty routine revolved around homemade concoctions - besan, curd face packs, and herbs-infused hair oils - all lovingly created by my mom and grandma. These rituals weren't just about beauty; they were a connection to some- thing deeper, a sense of belonging to a rich tradition.

I saw my grandmother, a vision of strength & serenity. In her hands, she held clay pots overflowing with vibrant herbs and flowers, their scent settled the ai with a feeling of unwavering trust. It was like stepping into a warm embrace, every doubt dissolving as I opened myself completely to the healing energy she offered.

The air crackled with a forgotten language, an ancient knowledge yearning to be re- membered. That's when I realised our disconnect - the chasm between the wisdom etched in our heritage & the chaotic symphony of modern life. This deep-rooted con- nection sparked a passion within me to bridge the gap between ancient wisdom & contemporary lifestyles," says Jagathi Reddy, the visionary behind Chengavi.